Job Opening
Digital Media/Marketing Specialist
About Sivad
SIVAD is the South’s premiere resource of advanced educational technologies, curriculum, and training materials that meet local, state, and national educational and industrial standards. SIVAD has made it our mission to identify and bring the latest and most advanced educational technologies from companies around the world so educators can lead in their classrooms, labs and communities. SIVAD was among the first to introduce the transformative technologies of companies like Amatrol (industrial), FANUC (robotics), and now DeskTop Metal (3-D printing of metal parts). SIVAD provides comprehensive insight and local knowledge of worldwide solutions. This includes consulting on our products, installing, and training our customers to make sure you optimize your educational technology.
Job Description
We are looking for a Digital Media/Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities will include:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update/redesign website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Skills:
- Experience as Digital Media/Marketing Specialist or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field preferred but not required
- Understanding and use of Google Apps a plus
- HS Diploma Required
- Full Time, M-F 8 AM – 4:30 PM
- Company Mobile Phone provided
- Laptop and required tools provided
- Drivers License required
- Benefits include 401k, yearly bonus program, paid holidays, paid vacation
- 90 day probationary period
- Salary is negotiable and will be based on experience and background
- Applications and resumes will be accepted until May 15,2021
Compensation
SIVAD provides a base annual salary. Benefits include health care, retirement plan, vacation and paid expenses.